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Etsy listing photos that get the click

Perfectly sized, thumbnail-safe, lifestyle-ready Etsy photos — so your first image stops the scroll.

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Etsy image requirements

RuleWhat's required
Recommended size2000×2000px (square 1:1); 3000px+ for sharp zoom
First photoAt least 635px or it ranks lower — go far higher
BackgroundFlexible — lifestyle/styled encouraged
FormatJPG, PNG or GIF
Max file10MB

Which photos you need, in order

  1. Main thumbnail — Styled hero, square — your search thumbnail.
  2. Different angle — Another side so nothing's hidden.
  3. Close-up craftsmanship — Texture, finish, handmade detail.
  4. Scale / worn / in hand — Show real size.
  5. In-use lifestyle scene — Styled with props and mood.
  6. Variations — Color or option choices.

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FAQ

What size should Etsy photos be?

Etsy recommends at least 2000px on the shortest side, square 1:1. 3000px+ gives the sharpest zoom. Your first photo should be well above the 635px minimum since it becomes your search thumbnail.

Does Etsy require a white background?

No. Etsy encourages styled, lifestyle backgrounds. Just keep your first (thumbnail) image clear and uncluttered.